VitalMetrics
Legal

Version

1.0

Last updated

2026-07-12

Effective from

2026-07-12

Contents

This cookie policy describes how VitalMetrics BioAnalytics AB uses cookies and similar technologies when you visit our website and use our digital services.

The purpose of this cookie policy is to explain the types of cookies we use, why they are used, what choices you have regarding cookies, and how you can manage or withdraw your consent.

When cookies or similar technologies are used to process personal data, such processing is carried out in accordance with this cookie policy, VitalMetrics privacy policy and applicable data protection legislation.

Chapter 1

1. What are cookies?

Cookies are small text files stored on your device, such as a computer, mobile phone or tablet, when you visit the VitalMetrics website or use our digital services.

Cookies and similar technologies are used to ensure the website functions correctly, to protect the service and user accounts, to remember your settings, and, if you have given your consent, for analysis, statistics and marketing.

In addition to traditional cookies, VitalMetrics may also use similar technologies, such as locally stored settings (Local Storage), software components (SDKs), and other technical identifiers, when this is necessary for the function of the service or occurs with your consent where required.

Cookies are usually divided into the following categories:

Session cookies

Session cookies are stored temporarily and are automatically deleted when you close your browser or end your session.

Persistent cookies

Persistent cookies are stored for a specified period or until manually deleted. They are used, among other things, to remember your settings and improve the user experience on future visits.

Chapter 2

2. Why does VitalMetrics use cookies?

VitalMetrics uses cookies and similar technologies to ensure that the website functions correctly, to protect the service, and to provide you with a secure and efficient user experience.

On the website, primarily cookies are used, while the mobile application may instead use similar technologies, such as locally stored settings (Local Storage), software components (SDKs) and other technical identifiers to achieve equivalent functionality.

This use is subject to this cookie policy and, when processing involves personal data, also to VitalMetrics privacy policy.

Cookies and similar technologies may, among other things, be used to:

  • ensure that the website and its functions work correctly,
  • enable secure login, authentication, session management and account management,
  • improve performance, stability and security and detect technical faults,
  • remember your settings and choices to improve the user experience,
  • analyze how the website and services are used in order to develop and improve our services,
  • measure the effectiveness of marketing efforts and show more relevant marketing, only if you have given your consent.

VitalMetrics never uses cookies for analysis or marketing without valid consent when such is required by applicable law.

Chapter 3

3. What types of cookies do we use?

Cookies and similar technologies may in some cases involve the processing of personal data, for example when information can be linked to an identifiable user or identifiable device.

When such processing occurs, personal data is processed in accordance with this cookie policy, VitalMetrics privacy policy and applicable data protection legislation.

Depending on the function used and the consents you have given, VitalMetrics may use the following categories of cookies.

3.1 Necessary cookies

Necessary cookies are required for the website and its basic functions to operate correctly. These cookies are a prerequisite for you to use the service in a secure and reliable manner and therefore cannot be opted out of via our cookie settings.

Necessary cookies may be used, among other things, to:

  • enable login, authentication and session management,
  • protect user accounts against unauthorized access, fraud and other security threats,
  • enable payment, order and account management functions,
  • ensure website stability, security and basic functionality.

Necessary cookies are not used for analysis, statistics or marketing and normally do not require consent under applicable law.

3.2 Functional cookies

Functional cookies are used to improve the user experience by remembering your settings and choices between different visits.

These cookies may, for example, be used to:

  • remember language preferences and other user settings,
  • customize certain functions based on your previous choices,
  • enable functions such as support and contact tools.

Information processed through functional cookies is not used for targeted marketing and is normally processed only to the extent necessary to provide the relevant function.

Functional cookies are used only if you have given your consent, unless otherwise provided by applicable law.

3.3 Analytical cookies (statistics)

Analytical cookies are used to collect information about how the website is used and how its functions work in practice.

Information may, for example, include:

  • number of visitors,
  • which pages are visited,
  • how visitors navigate between different pages,
  • how website functions are used,
  • technical errors and performance-related information.

The purpose of analytical cookies is to:

  • understand how the service is used,
  • identify technical problems and areas for improvement,
  • develop the website's functionality, performance and user experience.

Statistics are primarily used in aggregated or anonymized form and for internal analysis purposes.

Analytical cookies are used only after you have given your consent.

3.4 Marketing cookies

Marketing cookies are used to measure the effectiveness of marketing efforts and to display more relevant information and ads in external channels.

Such cookies may, for example, be used to:

  • measure the effect of ads and campaigns,
  • analyze which marketing channels lead to visits to the website,
  • display more relevant marketing on platforms such as Meta (Facebook and Instagram), Google, LinkedIn, TikTok and other similar services.

Marketing cookies may be placed both by VitalMetrics and by our partners.

These cookies:

  • are used only after you have actively given your consent,
  • are not activated automatically at your first visit,
  • can be deactivated at any time through your cookie settings.

VitalMetrics does not disclose personal data to ambassadors or partners for their own marketing purposes. Ambassadors and similar partners only contribute to creating visibility and traffic to our services and do not have access to our users' personal data.

Chapter 4

4. Third-party cookies

Certain functions on the VitalMetrics website and in our digital services are provided wholly or partly by external suppliers. When such functions are used, cookies or similar technologies may be placed by the relevant supplier.

This can occur, for example, in connection with:

  • use of analysis and statistics tools,
  • payment solutions,
  • embedded functions or content from external providers,
  • marketing and advertising platforms, if you have given your consent,
  • other external services integrated with VitalMetrics over time.

Third-party cookies and similar technologies are subject to the respective providers' own terms, privacy policies, and cookie policies. VitalMetrics is not responsible for how these providers process personal data or use their own cookies beyond the use that occurs within the framework of our services.

We therefore recommend that you review the respective providers' privacy policies and cookie policies if you want more information about how their cookies are used or how you can manage your settings with them.

VitalMetrics does not allow third-party cookies for analysis, statistics, or marketing to be activated without your consent when such consent is required under applicable law.

Chapter 5

5. Handling of cookies and consent

If applicable legislation requires your consent before certain cookies or similar technologies are used, VitalMetrics will obtain such consent before they are activated.

When you visit the VitalMetrics website for the first time, you are informed about the use of cookies through a cookie banner. In connection with this, you can choose which categories of cookies may be used, to the extent consent is required under applicable law.

You can, among other things, choose to:

  • accept all cookies,
  • reject all non-essential cookies, or
  • select which categories of cookies you consent to yourself.

Necessary cookies are always used because they are required for the website and its basic functions to work. These cookies therefore cannot be deselected via the cookie settings.

You can change your cookie settings or withdraw previously given consent at any time through the Cookie Settings function available on the website.

If you withdraw your consent, the categories of cookies that depend on consent will no longer be used from the time of withdrawal. However, the withdrawal does not affect the legality of the processing that has taken place before the consent was withdrawn.

VitalMetrics documents and manages consents to the extent required by applicable legislation.

Chapter 6

6. Examples of cookies that may be used

The table below contains examples of the cookies and similar technologies used or that may be used by VitalMetrics. Which cookies are actually used depends on which functions are enabled and which consents you have given.

The tables are indicative and may be updated as the service develops, when new providers are introduced, or when existing technical solutions change.

6.1 Necessary cookies (examples)

Necessary cookies are required for the website and its basic functions to work. These cookies are always used and cannot be deselected via cookie settings.

CookieSourcePurposeValidity
__stripe_sidStripeEnables secure payments1 hour
__stripe_midStripePayment security1 year
vm_sessionVitalMetricsSession managementSession

6.2 Functional cookies (examples)

Functional cookies are used to improve the user experience by remembering settings and enabling functions that are not strictly necessary for the website to work.

These cookies are only used when required after your consent.

CookieSourcePurposeValidity
intercom-session-*IntercomSupport and chat functionUp to 1 week
intercom-device-id-*IntercomSecure identification of deviceUp to 9 months

6.3 Analytical cookies (examples)

Analytical cookies are used to understand how the website is used, identify technical problems, and improve functionality, performance, and user experience.

Analytical cookies are used only after you have given your consent.

CookieSourcePurposeValidity
_gaGoogle AnalyticsStatistics and visitor analysisUp to 2 years
ga*Google AnalyticsSession analysisUp to 13 months
_gidGoogle AnalyticsVisitor count1 day
_dd_sDatadogPerformance and error analysis15 minutes

6.4 Marketing cookies (examples)

Marketing cookies are used to measure the effect of advertisements and campaigns as well as to show more relevant marketing in external channels.

Marketing cookies are only used after you have actively given your consent.

CookieSourcePurposeValidity
_fbpMeta (Facebook and Instagram)Ad measurementUp to 3 months
_ttpTikTokAd measurementUp to 13 months
ln_orLinkedInCampaign measurementUp to 9 months
_uetsidMicrosoft BingAd measurement1 day

Note

The names, validity periods, and technical properties of cookies may change over time as providers update their services. The table above is therefore intended as a guiding overview and not a complete technical specification of all cookies used at each time.

Chapter 7

7. Email tracking (Web Beacons)

Certain emails from VitalMetrics may contain technologies for email tracking, such as so-called web beacons, tracking pixels, or similar technical solutions.

These technologies can be used to:

  • see if an email has been opened,
  • see if links in an email have been clicked,
  • analyze how our email communications are used.

The purpose of email tracking is to:

  • improve content, structure, and relevance in our mailings,
  • understand how our mailings are used,
  • develop and improve our communication with users.

Email tracking is only used to the extent permitted under applicable law and, when required, only after you have given your consent.

You can at any time:

  • unsubscribe from marketing mailings via the link in each email,
  • withdraw previously given consent through your account settings or by contacting us,
  • limit or block email tracking through the settings in your email program, for example by blocking automatic retrieval of images.

Information about openings, clicks, and similar interactions is primarily used in aggregated or anonymized form to improve our mailings. Such information is not used as a basis for automated decisions that have legal or otherwise significant consequences for you.

Chapter 8

8. How can you manage or disable cookies?

You always have the option to decide how cookies and similar technologies may be used on the VitalMetrics website, to the extent possible under applicable law and taking into account the basic functions of the service.

8.1 Via cookie settings

When you visit the VitalMetrics website for the first time, you are offered the opportunity to manage your cookie settings through our cookie banner.

You can, among other things:

  • accept all cookies,
  • reject all non-essential cookies,
  • choose which categories of cookies you consent to.

You can change your cookie settings or withdraw previously given consent at any time through the Cookie Settings, which is available on the website.

Changes to your cookie settings only affect future use of cookies and do not affect processing that has already taken place before the change or withdrawal.

8.2 Via the browser

Most browsers allow you to control how cookies are managed yourself. For example, you can choose to:

  • block cookies entirely or partially,
  • delete previously saved cookies,
  • receive a notification before a cookie is saved to your device.

Information on how to manage cookies can be found in the help function or documentation for the browser you use.

Please note that if you block or delete necessary cookies, parts of the VitalMetrics website or certain functions, such as login, payment, account management, and other security features, may function poorly or cease to function.

Chapter 9

9. Changes to this cookie policy

VitalMetrics may update this cookie policy from time to time for valid reasons. Such reasons may include changes in legislation, regulatory requirements, technical development, changes to our services, or changes in how cookies and similar technologies are used.

If a change is material, we will inform you clearly before the change takes effect, when required under applicable law.

If a change means that new consent is required, VitalMetrics will obtain new consent before such cookies or similar technologies are used.

The version of this cookie policy applicable at any time is always available on the VitalMetrics website.

Chapter 10

10. Contact

If you have questions about this cookie policy, our use of cookies, or our processing of personal data, you are welcome to contact us.

Contact details

VitalMetrics BioAnalytics AB

Current contact information and contact methods are always available at:

www.vitalmetrics.eu/company/contact

Document Information

Document: Cookie Policy

Version: 1.0

Last Updated: 2026-07-12

Effective From: 2026-07-12

We may update this cookie policy in accordance with chapter 9.